November 22, 2016
This is a crazy season for all the ones that really love to shop. But even the ones that don’t are already sticked on the famous, unique and crazy Black Friday! This time you don’t have reasons to panic because Decor and Style got the ultimate steal with the article Black Friday – Are you ready to rock it?
According to Bain & Company’s annual global luxury study, discounted luxury goods now represent more than 35 per cent of the personal luxury goods market, versus full-price. Off-price (outlet) stores comprise more than 30 per cent of the market. Big numbers. But naturally, luxury brands like to keep stats like this quiet – and, conversely, like to shout about it when the opposite is true.
The most part of the shoppers nowadays save their purchases for the sales season of the year.
As retailers seek to capitalise on the Black Friday phenomenon on 26 November, this Monopoly Money impulse to spend will kick in for another year. Amidst the promotional frenzy, however, real bargains are getting harder to find. Received wisdom states that retailers mark down the stock that doesn’t sell, taking a hit on profits in order to clear their shop floors and stock rooms. With numerous shoppers holding off purchases until they are discounted, however, retailers are starting to carefully engineer their pricing accordingly. In other words, they are building in the eventual reduction to the initial figure on the price tag.
Conversely, then, it seems now’s the time to shop. But how to guard against making a duff purchase? Consult the sales shopping guide, then read up on the best Black Friday fashion sales as compiled:
Avenue32.com – 30 per cent off, 24-29 November
Dorothy Perkins – up to 50 per cent off, 21-28 November
French Connection – 50 per cent off on selected lines, 25-28 November
Figleaves – Up to 50 per cent off selected styles, 22–28 November
Hobbs – 20 per cent off everything, 23-28 November
Joules – up to 40 per cent off, 3 for 2 on nightwear and lingerie and free welly socks when you spend £30 on wellies, 26 November
John Lewis – the ‘never knowingly undersold’ commitment means it will match high street competitors’ offers on and around Black Friday
Karen Millen – select customers will be invited to an exclusive shopable preview on Tuesday before 12am Wednesday when all items enter 25 per cent off discounts for the next five days, with the addition of an extra 30 per cent on selected styles on Thursday. 23-28 November
Larsson & Jennings – 15 per cent off, 25-28 November
Markus Lupfer – 30 per cent off winter products online, 25 November
Monica Vinader – up to 30 per cent off selected items, 25 November
Miss Selfridge – up to 50 per cent off plus daily offers, 21-28 November
Plumo – 20 per cent off, 24-26 November
Roland Mouret – 20 per cent off selected styles, 25-28 November
Sunspel – up to 30 per cent off selected items in selected categories: Knitwear, accessories, outerwear and other items on Tuesday, Wednesday, Thursday and Friday respectively, 22-25 November
Thomas Sabo – 60 per cent off selected items, 25-28 November
Topshop – discounts on selected product, 25 November
Very Exclusive – 25 per cent off selected lines, 25 per cent off selected beauty, 25 November
Urban Outfitters – up to 50 per cent off selected lines, £1 delivery, 24-28 November
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