May 16, 2017
This year’s edition of London trade show Pulse is an unmissable showcase of fresh talent mixing alongside well-established design brands, according to organiser Clarion Events. At the Olympia the 14th to the 16th of May, visitors can see more than 500 brands showcasing new interior accessories, giftware, stationery & greetings, wellbeing, fashion accessories and jewellery.
Other highlights include the first look at upcoming Spring/Summer 2018 design trends from Pulse’s trend forecasting partner Unique Style Platform (USP), and the UAL (University of the Arts London) stand. This will feature products from ceramics and homeware to greetings cards and fashion accessories from 17 businesses launched by UAL students and alumni.
On Sunday, Skandium and christinasinteriors.com owner and co-founder Christina Schmidt discussed ‘Telling a Story Through Design’. Skandium is a retailer and contract dealer of modern Scandinavian furniture, lighting and homeware, with stores in London and online. Since opening Skandium in 1999, Christina has also been working with interior design for clients via christinasinteriors.com using Scandinavian furniture as the main focus. She argued that storytelling is vital to help products stand out from the crowd and advise on how this can be achieved through the power of design.
Yesterday, Heal’s product and design manager Kirsty Whyte talked on the subject of ‘Designer Collaborations: Who? What? Why?’ Heal’s is a five-strong housewares and homeware chain with a long history of collaborating with prominent designers, as well as discovering stars of the future. Kirsty explored what a designer collaboration looks like and why it can be mutually beneficial for both retailers and designers.
Today, it’s the turn of Ruth Wasserman, head of design at MADE.com. This brand designs and retails homeware and furniture online, with three showrooms in London, Liverpool and Yorkshire. In a session entitled ‘Knowing Your Customer’, Ruth will give an insight into what MADE.com does to understand its customer, and how research about lifestyles informs its product offering.