London Design Festival 2018: “Please Feed the Lions” Will Steal the Show ⇒ London Design Festival is the ultimate place for design lovers since it offers a multitude of design venues, exhibitions and installations all crafted in the name of creativity and innovation. One installation that will certainly steal the show is Please Feed the Lions by artist and designer Es Devlin, which will be available from 18-23 September at Trafalgar Square in Central London. The installation is headlined by a lion sculpture that records the words said by the audience and then roars them back in mapped poetry.
This exceptional installation was conceived through a combination of machine learning and AI and will be introduced in one of the main influential areas of London. In 1867, Edwin Landseer designed the four monumental lions of the square that now sit at the base of Nelson’s Column.
According to the co-founder of the London Design Festival, Sir John Sorrell, Landseer designed these figures not to be passive, but instead to have a more animated purpose to which Queen Victoria wasn’t too fond of. Now, Es Devlin fulfils his purpose by giving them an exceptional character as he explains, “The thought lodged in my mind, what if we could invest the lion with a diversely crowd-sourced collective poetic voice.”
This project took a year to come to life and was the result of collaboration between Devlin and Google Arts and Culture. Anyone that passes by the sculptures by day and feeds the lion information will hear the words back in the most peculiar way. As soon as they look into the lion’s mouth, visitors will see the poem starting to form. At night, a finished poem will be projected over the lion and onto Nelson’s Column, thus creating a streaming text that invites people to join in on the fun. As a whole, this enticing project makes design more playful and brings people together.
Source: Design Week UK