October 26, 2015
Martin Brudnizki Design Studio has designed Picturehouse Central, a new seven-screen flagship cinema for Picturehouse housed in the historic London Trocadero.
The cinema has been designed by architect Panter Hudspith, which has also completed another Picturehouse Central in Dulwich, London, has extensively restructured the interior, providing new spaces for cafes, bars, a restaurant and a rooftop terrace offering views over Piccadilly.
Martin Brudnizki Design Studio has used cinematic culture, from Hollywood glamour to art-house cinema, to create the interior.
The consultancy says it has aimed to “recast this London landmark and make it fit for a 21st-century audience, with an art-house aesthetic that respects the illustrious history of the structure [built in 1896]”.
Carousel bulbs in the venue’s entrance marquee bring a sense of theatre to the approach, whilst internally the space has a laid back art-house feel.
The foyer walls feature a mural by celebrated artists Patrick Vale and Paul Davis and adjoining the concourse sits a vibrant retro café.
From there, a red tiled staircase leads up to a first floor bar, restaurant and lobby area with vintage-style ticketing and confectionary kiosks.
Picturehouse Central’s ground floor includes a New York deli-style cafe and a grand staircase leading up to the first floor, where a cafe bar overlooks Shaftesbury Avenue.
A Members’ Bar is being created on the second and third floors, with a roof terrace and spectacular views over London.
The elaborate Baroque Grade II listed façade has been rejuvenated and a new glass frontage onto Shaftesbury Avenue leads into a double-height foyer.
Listed friezes by Gerald Moira from the days when the site was home to Scott’s Restaurant remain on public display and the ground floor café displays a specially commissioned illustrative mural by artists Patrick Vale and Paul Davis.
The existing seven auditoria have been upgraded with luxury seating, increased legroom, larger screens and improved sightlines.