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July 15, 2014

Selfridges London flagship transformation by David Chipperfield Architects

Selfridge & Co.

Selfridges London flagship transformation by David Chipperfield Architects Selfridges London flagship transformation by David Chipperfield Architects oxford street 1908 selfridges london

Selfridges, also known as Selfridge & Co., is a chain of high end department stores in the United Kingdom. It was founded by Harry Gordon Selfridge. The flagship store on London‘s Oxford Street is the second largest shop in the UK (after Harrods) and opened 15 March 1909.

Selfridges London flagship transformation by David Chipperfield Architects Selfridges London flagship transformation by David Chipperfield Architects selfridges

The Selfridges London flagship store is to undergo a £300 million transformation, which will see the launch of a new accessories space and the redevelopment of the store’s Duke Street entrance.

According to the store, the David Chipperfield Architects- led revamp is ‘the highest level of investment ever for a single project in a department store anywhere in the world’.

David-Chipperfield-600x387 Selfridges London flagship transformation by David Chipperfield Architects Selfridges London flagship transformation by David Chipperfield Architects David Chipperfield

Selfridges London flagship transformation by David Chipperfield Architects Selfridges London flagship transformation by David Chipperfield Architects selfridges london

The five-year project is, Selfridges says, ‘designed to be best-in-class and unrivalled in its concept, architectural style and service delivery is part of an unprecedented level of investment from Selfridges.’

The main focus of the project is the expansion of the luxury handbag department, which is said to be doubling in size to cover more than 4645 m2 of the store’s ground floor.

Selfridges London flagship transformation by David Chipperfield Architects Selfridges London flagship transformation by David Chipperfield Architects selfridges london east corner at night credits andrew meredt 660

Some informations came from design week blog.

 

 

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