• The best abroad: Top New Zealand Design Studios
    Best Interior Designers The best abroad: Top New Zealand Design Studios

    One of the most beautiful countries in the world is New Zealand. Linked historically with the United Kingdom, this far away land is home to fantastic artists, and with such and inspiring view, it couldn’t be depleted of stunning interior design inspiration. We visit this peculiar country and find an […]

    Read More
  • London Design Festival Greatest Moments In Pictures
    Design Events London Design Festival Greatest Moments In Pictures

    The most exciting week in 2017 has passed! London Design Festival is always greatly awaited for and once again, it ended up not dissapointing design lovers. We had the privilege of visiting several of the events that make up this wonderful celebration in London and today we have the best […]

    Read More
  • The Best From London Fashion Week(end)
    Celebrities The Best From London Fashion Week(end)

    An exciting week for London has begun, with London Fashion Week and London Design Festival kicking off. The second edition of London Fashion Week 2017 is in full force, only wrapping up on tuesday. The weekend is as expected the biggest gatherer of crowds around the shows and we’re here […]

    Read More
  • 7 Fantastic London Restaurants You Have To Try
    Must Go 7 Fantastic London Restaurants You Have To Try

    Last week, we brought you some wonderful hotels to relax and marvel at their design during the multiple London Design Festival events. There are so things to see and witness, that only the best will sufice at the end of the day, so we have selected 7 fantastic London Restaurants […]

    Read More

    The London Design Festival is one of the most exciting weeks of the year for us design lovers. We are getting ready for our visit to some of the best fairs and events in the world, and we know you are too! Coming to London for an event is something […]

    Read More
White Dove and Wonder Bespoke Reclaimed Home Accessories

October 16, 2012

White Dove & Wonder – Interview

White Dove and Wonder Bespoke Reclaimed Home Accessories

Today we’re happy to present a British company in every sense… the cultural heritage, the beliefs, the creativity and the entrepreneurship. White Dove & Wonder has all of these qualities – how else would vintage 1930s wooden shoe lasts be given this kind of new lease on life? Susan and Jimmy are the wife and husband behind the brand, and with their opposite skills set, they buy the raw material, they design, they reclaim and remake, they sale, they are PRs and they market.

We invite you to meet the entirely creative and committed duo, with a conversation about their company, the Best of Britannia, British heritage and their future…

When and how did White Dove & Wonder?

White Dove and Wonder was started around 2 years ago when I was out sourcing stock for my fledging art and antiques business. I happened to be back in Northampton and came across a pile of old shoe lasts which led me to buy a thousand pairs, Once they were delivered, I realised I needed to think of something to do with them.

What were the biggest challenges?

Working out how to remove the mechanism within them and then how to re-purpose them in a commercial way.

Tell us about the studio, how you work, basically, take us through a day in WD&W.

Jimmy and I sit down at the kitchen table and work together on the designs, he sketches the rough drawings and then takes them to the workshop he shares in New Cross, where he begins the process of cleaning and restoring the lasts before removing the mechanism within them. He works very methodically and has various processes for each last. Jimmy likes to work alone which is just as well as I am hopeless at all things practical, however, my role encompasses buying the raw materials, sales, marketing, PR, social media and POS. Finally, Jimmy does all the photography for the website. Jimmy and I work as a team, as we have polar opposite skill sets so the division of jobs is very clear and natural, when things get very busy, we shamelessly pull in help from our children, friends and, as you can see on the website, even our dogs!

White Dove and Wonder Bespoke Reclaimed Home Accessories sketches

Who is buying White Dove & Wonder?

Everyone! We sell directly through our website, we have just sold both to the trade and public at BOB and I have a strong client base throughout the south of England into home/garden/lifestyle retailers.

Who are your references for designing with shoe lasts?

None! As our product is totally unique, the design comes straight from either me or my very creative ex-photographer husband, Jimmy. However, we do admire the work of all the artisan carpenters within Woodindesign (based in North America and Canada).

How bespoke are you? We mean, could a client tell you their idea for you to make it?

Absolutely! Jimmy is open to everything and given time can work most things out.

White Dove and Wonder Shoe Last Shelf

Is this a good period in Britain to launch an original although risky product such as this one?

Um… Yes and no. Obviously economically this is not the perfect time but we’re also noticing an ever-growing movement towards reclaiming, remaking and upcycling. We are seeing an increasing number of people passionate about British craft and industry, in fact a number of us who exhibited at BOB are joining up, feeling stronger together, to go on the road with our individual unique products.

Tell us what you think of events like Best of Britannia for British commerce?

Just brilliant! It’s more than a commercial endeavour, it’s a movement and people like Antony are passionate and committed to supporting and endorsing British craft and industry.

Can you name some of the highlights in Best of Britannia for you and for the people around you?

The sense of collaboration and unity and a real excitement about all things British. It was just wonderful to showcase the diversity and creativity within our country, from speedboats to baby’s bibs and everything in between.

What are your plans to expand WD&W, in terms of business and designs in the future?

Well, we take each day at a time, we’re not looking for mass production or sales, we want to grow organically making beautiful things, expanding our collection and dealing with people both in this country and abroad who appreciate what we do and understand this is more than just a business to us, we are trying to preserve an important part of our cultural and industrial heritage.



Photos by White Dove & Wonder

White Dove and Wonder Bespoke Reclaimed Home Accessories shoelast basket

White Dove and Wonder Shoe Last Desk Lamp and Wall Clock

White Dove and Wonder Shoe Last Bookends

White Dove and Wonder Shoe Last Shoeburst Mirror and Loo Roll Holder


White Dove and Wonder shoecase

Pavilion of Art & Design London 2012


Pavilion of Art & Design London 2012

Norah lamp versus The rag and the bone man




We don't talk to strangers.
We don't talk to strangers.
You don't want us to answer?
Thanks for Subscribing!
Sorry, we don't know what happened. Please try again later.
You are already subscribed in our Newsletter!











In Circle